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Gamify Your Web Analytics: A Low Calorie Program For Law Firm Marketers | Part I

2013 will be remembered for many things but for those of us tethered to a sedentary routine—sitting in front of a computer—2013 may be remembered as the year of the “fitness tracker.” In a nutshell—or...

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How To Write An Essay Style Blog Post

As the Virtual Marketing Officer predicted in an early 2009 post, social and digital content marketing has become a very important—even critical—marketing investment for you and your law firm marketing...

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Essential Ingredients for Your Blog Post

Law blogger: Do you blog because you are trying to engage with in-house counsel, journalists, prospective clients, and other interested parties? And how is that going for you? In  my earlier post on...

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The Struggle For The Perfect Attorney Bio Page

In my experience creating law firm website content, it is rarely that simply writing an effective attorney bio is a problem. The challenge is convincing the attorney that they do not want to sound like...

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Tips for Hiring a Law Firm Marketing Consultant: Part I – Specialization

October is “just around the corner,” which signals that wonderful month of the year when you are asked to prepare next year’s marketing budget. No such luck as a blank check. The temptation to...

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Tips for Hiring a Law Firm Marketing Consultant: Part II – The Endgame

My law firm administrator once said to me, in exasperation, “Consultants tell you what to do, not how to do it.” And he’s right. A consultant (from Latin: consultare “to discuss”) is a professional who...

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Six Can’t-Miss Plays to Supercharge Your Online Marketing in 2015.

By now you’ve probably scanned at least a dozen or so ‘2015 social media prediction’ posts, and maybe you found a nugget or two that you can add to your strategy. Maybe you’re looking for more...

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10 Tips for Converting Your Presentation Slide Deck for SlideShare

SlideShare.net makes it really easy to double down on that live presentation slide deck that you spent hours developing. In some cases, it will take just 30 minutes—the time it takes to revise your...

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Seven simple organic SEO tactics for non-technical bloggers

If you’ve ever run a search on organic SEO tactics you’ll know that hundreds of bloggers and SEO specialists cover the SEO topic; enough to make your head spin. I know that many of you own blogs or...

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How to Be Your Own Editor: Secret tips revealed for writing clean, concise...

Writing well is an art. Mastering it takes a lifetime, and the sharp eye of a keen professional editor can help. But if you don’t have that luxury, you can be your own editor, at least for the small...

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